Vaikuttajanaiset is a evening gala for career driven and ambitious women – an event where women can connect, share their thoughts on life and work and get inspired with like-minded women.
The event concept was launched at the first Vaikuttajanaiset event on 11th of January 2019 at Kokkolan Kalahalli.
My task was to create a brand dentity that stands out from the typical visuals associated with corporate event identities. The event organiser Kokkola Industrial Park wanted the design to have a sense of luxury and as well as coziness to encourage conversations at the event. The classy and sophisticated forms of the logo design combined with rich and deep shades of lilac, gold, green and pink give a warm and welcoming feeling in the middle of dark winter time.
The aim with the design was to support the idea of community which is built by women supporting other women and celebrating each others accomplishments.
Kokkola Industrial Park
SOCIAL MEDIA MARKETING